Unblocking Earnings — How we boosted Stoovo's account connect rate by 50%

Stoovo is a California based startup that focuses on improving the delivery industry in the US. With this task we had an issue with the analytics page — the place where gig workers can track their earnings. The analytics page only works when a user connects their work account through a 3rd-party partner. People were confused about the way it worked.

Problem statement

We had messages in support about problems on the analytics page. Analytics only works when the user connects their work account through a 3rd-party partner. People were confused about how to connect.

• It's hard for users to find the CTA with the needed action.
• User doesn't see the CTA as active.
• When there is no data, user thinks something will appear soon, leaves and doesn't come back.
• When there is no data, user tries to find the solution themselves and when they fail, messages support.

Exploring solutions

We came together with the CEO and explored solutions on how we could resolve this task. Here are some of the variants that were created.

+50% in account connect rate

+50%

After development was done we waited some time for the result of this improvement. And the results were great — we increased conversion into account connection by 50%.

My role

I owned end-to-end product design: discovery synthesis, UX copy, UI, interaction specs, developer hand-off, QA sign-off, and post-launch metric tracking.